Press Releases

Your Personal CFO: The Value of a Trusted Financial Advisor

David E. Stone Explains the Importance of Having Your Own Personal CFO on the Mike Gray Real Estate Hour

Roseville, CA – December 2016 – David E. Stone, CFP®, ChFC®, CLU®, CRPC®, and registered representative of Lincoln Financial Advisors, discussed the value of a trusted financial advisor as a special guest on the Mike Gray Real Estate Hour on AM 1380 The Answer on December 3, 2016.

Many Americans use the end of the year to reassess their financial goals, and Stone stresses the importance of a comprehensive financial plan that does not rely on one source of income, but takes into account a person’s full financial picture, including investments and insurance.

Stone offered several tips for finding a trusted financial advisor. He encourages people to look for a financial advisor with a “helicopter approach,” looking over the entire financial situation and considering both the details and the big picture of a family’s finances. Secondly, Stone advises finding someone who act as a personal CFO, helping oversee all financial matters comprehensively. People should also look for a financial advisor with experience collaborating with other financial professionals – including specialized insurance agents, attorneys and CPAs – to ensure that no detail of the financial plan is overlooked.

Above all, clients must trust their financial advisor. Financial matters can be highly personal and involve family and business considerations, future goals, and past mistakes. Finding a financial advisor with whom an individual can feel comfortable discussing these topics and creating a long-term plan is paramount.

“Many people misunderstand the purpose of a financial planner, so we created this concept of a personal CFO,” says Stone. “People envision a CFO as a chief financial officer managing all of the finances within a company, but why shouldn’t individuals and small business owners have a personal CFO who build and stewards their entire financial picture?”

Stone has been in the financial services industry for 24 years. He recently authored and published, The Power of a Plan: How a Personal CFO Can Help Business Owners & Professionals Prosper.

He is a graduate of California State University and Brigham Young University, and a member of The Financial Planning Association® Sacramento. He is a Certified Financial Planner™, Chartered Financial Consultant, Chartered Retirement Planning Counselor.

Stone’s office is located at 1013 Galleria Boulevard, Suite 270, Roseville, Calif.




Discover How a Personal CFO Can Help Business Owners & Professionals Prosper

New National Book Release From Professional David E. Stone New book from professional financial planner shares strategies you can use to help improve your financial situation now and plan for the future you desire.

Roseville, CA - October 12, 2016 - Planning for and achieving a secure financial future is an ongoing goal for many people, young and old. One of the biggest difficulties in getting started is building a plan that works for the individual. That’s the challenge that CERTIFIED FINANCIAL PLANNER™ Professional David E. Stone tackles in his new book titled, The Power of a Plan – How a Personal CFO can Help Business Owners & Professionals Prosper. (Advantage Media Group, Fall 2016)

In The Power of a Plan, David presents an interesting and informative overview of the many elements embodied in a comprehensive financial plan. A CERTIFIED FINANCIAL PLANNER™ professional with over 20 years’ experience, David describes real-life events and the benefits when proper planning was in place, as well as the consequences when it wasn’t. Whether you’re just starting out or have already accumulated substantial wealth, The Power of a Plan can help you understand the benefit of having your own “Personal CFO.”

David uses a vivid analogy to help readers understand how to plan. As he explains, “Residents of Oklahoma plan for tornadoes. Just living there carries a risk of their home being swept away by a violent cyclone—so they prepare for the worst. As a business owner or soon-to-be retiree, you also must plan for the worst. Markets will fluctuate and investments will falter, but with a plan, you can endure the trying times”.

In The Power of a Plan, he shares strategies you can use to help improve your financial situation now and plan for the future. You’ll learn how to: manage and understand your cash flow; handle your insurance needs; manage the risk of your investments; oversee real estate investments; prepare for retirement; implement tax-planning strategies; leave an inheritance to future generations; and identify business succession opportunities.

The Power of a Plan – How a Personal CFO can Help Business Owners & Professionals Prosper is available now at and other online retailers.

David E. Stone is Founder of Stone Consulting Group. Since 1992, David has provided business and financial planning services to professionals and business owners. He obtained his bachelor’s in business management from Brigham Young University and his MBA from California State University, Sacramento. David is also a former member of the extension faculty at the University of California, Davis. David is a CERTIFIED FINANCIAL PLANNER™ Professional, Chartered Financial Consultant, Chartered Life Underwriter, and Chartered Retirement Planning Counselor. David Stone is a registered representative of Lincoln Financial Advisors a broker/dealer (Member SIPC) and registered investment advisor. CRN-1607998-093016

For Press/Inquiries:

Name: Marianne Apoian
Phone: (916) 415-7062

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